24. Founding a Tech Company with a Background as a Marketer with Hassan Riggs

When you think of the founder of a tech company, your mind tends to immediately picture an engineer in a hoodie hunched over a laptop coding into the wee hours of the night.

But for the founders of some of the largest tech companies that you know and love, this isn’t the case. It is possible to launch and scale a tech company with little technical expertise.

In this episode, Malcolm Ethridge sits down with Hassan Riggs, founder, and CEO of Smart Alto, as they speak about Hassan’s experience building his tech company with a marketing background. Hassan recalls his own experiences and offers some advice for anyone who wants to take the leap of faith and pursue their big idea.

Hassan discusses: 

  • What he recognized was missing in the real estate industry that led him to create Smart Alto
  • Using clock time versus calendar time to decide when to start a business
  • Using a market-product fit rather than a product-market fit
  • Tools and tactics you can use to build and maintain great relationships 
  • Advice on how to get past mental blockage limiting you from starting something
  • And more

Connect With Hassan Riggs:

Connect With Malcolm Ethridge:

Disclosures:

The information provided is for educational and informational purposes only, does not constitute investment advice, and should not be relied upon as such. It should not be considered a solicitation to buy or an offer to sell a security. The views expressed in this commentary are subject to change based on market and other conditions. This writing may contain statements that may be deemed forward‐looking statements. Please note that any such statements are not guarantees of any future performance and actual results or developments may differ materially from those projected. Any projections, market outlooks, or estimates are based upon certain assumptions and should not be construed as indicative of actual events that will occur. Be sure to consult with your tax and legal advisors before taking any action that could have tax consequences. Investments in securities and insurance products are: NOT FDIC-INSURED | NOT BANK-GUARANTEED | MAY LOSE VALUE

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